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Collect Always On B2B Feedback & Follow-up Quickly to Grow Faster

Capture real-time B2B customer feedback and take instant, AI-driven action to stop churn in its tracks, boost upsells, and turn happy customers into lifelong champions.

Gartner Star

Ranked Best For B2B in Gartner VOC Report

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Trusted by The Best B2B Brands on The Planet

There’s Now a Better Way to Engage & Grow Your B2B Accounts

Unlike traditional B2C survey tools that prioritize broad consumer sentiment research, CustomerGauge is laser-focused on helping you monetize B2B customer feedback. We don’t just help you collect data for research; we arm your sales teams with customer-based actions that propel your business forward.

See What’s
Changed

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The Old Way of Collecting
B2B Feedback

X
Research-Based

Research-Based

X
Siloed Data

Siloed Data

X
Low Response Rates

Low Response Rates

X
No Follow-Up Actions

No Follow-Up Actions

X
Manual Analysis

Manual Analysis

X
Outsourced Service Model

Outsourced Service Model

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The CustomerGauge Way of Collecting B2B Feedback

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“Always On”<br>Customer Feedback

“Always On”
Customer Feedback

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Gaugie AI For Quick<br>Follow-Up

Gaugie AI For Quick
Follow-Up

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Automated Team-Based Dashboards

Automated Team-Based Dashboards

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16%+ Average<br>Response Rates

16%+ Average
Response Rates

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Revenue-First<br>Reporting For ROI

Revenue-First
Reporting For ROI

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In-House Service +<br>Strategy Experts

In-House Service +
Strategy Experts

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CustomerGauge is Transforming the Way B2B Interacts With Their Accounts

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100M

Surveys Sent Per Year

Responserate

16%

Average Response Rate

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160+

Countries Collecting Feedback

Benchmarks 01

6M

Global Benchmarks

Everything You Need to Increase Customer Response Rates, Reduce Churn, and Grow Revenue With Feedback

Get Response Rates of 16%+ Effortlessly

Want higher customer engagement? Our proven survey strategy ensures you capture more feedback from every level of your B2B accounts. CustomerGauge’s expert approach and region-specific playbooks maximize responses worldwide.

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Turn Feedback Into Action Fast, With GaugieAI

Most CX programs collect feedback to research and let it sit—CustomerGauge helps you take action. Our GaugieAI turns comments into instant, personalized responses, with 50% of our clients closing the loop in 48 hours for stronger relationships and real impact on your bottom line.

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Instantly Connect CX to Revenue + ROI

Every customer is valuable, but not every customer holds the same value — so why measure them the same way? CustomerGauge is the first platform to directly integrate revenue with B2B CX data, eliminating ROI guesswork.

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Compare Your Key CX Metrics vs. the Market

Are you leading the pack or falling behind? CustomerGauge’s benchmark data shows where you stand—compare NPS, response rates, and more to optimize distribution, strengthen retailer ties, and boost repeat sales.

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Painless Integrations, Instant Impact

Eliminate data silos and put your customer feedback to work, seamlessly. CustomerGauge integrates easily with your CRM, helpdesk, and ERP in real time, automating workflows for smarter decisions, stronger relationships, and faster growth.

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Meet GaugieAI: The Artificial Intelligence Suite
Built to Strengthen Human Connections

Scalable Reporting

Scalable Reporting

Use GaugieAI to on unstructured feedback to automatically surface hidden growth opportunities, customer pain points, and actionable data.

Fast Follow Up

Fast Follow-Up

Equip your frontline teams with personalized AI-generated customer responses in real time to resolve customer issues faster than ever.

Predictive Account AI

Predictive Account AI

Get proactive, not reactive with your accounts using GaugieAI’s account summaries to stay ahead of churn and identify unresolved pain points.

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Tailored Feedback Solutions for Every Industry Challenge

Collect real-time customer feedback from your outlets and key accounts to triage issues and sell more SKUs.

Gather feedback from 100% of your customers to get a real-time view of the health of your business.

Use tailored AI to follow up and resolve customer issues quickly and maintain your high communication standards.

Get a real-time view of how your business’s overall customer experience stacks against the market across different geographies.

Our Customers Love Us

Great overall company & enjoyed learning

Travares C
Travares C.

Luchals

Within the last two years alone, we've seen a 50% increase in retention.

Tj
TJ Waldorf

INAP

I’m trying to see a trend in my business. That’s why I am promoting working with CustomerGauge longer because the system is the same for the customers. [CustomerGauge] keeps drivers the same, so you can actually see trends over time and then manage your business accordingly.

Jolle
Jolle van der Mast

Trivium

...staff always go above and beyond in a timely manner when I do need assistance.

Amanda H
Amanda Hoger

Ausco Modular

The user interface and experience (UI/UX) of your platform is great and easy to use compared to others. In a couple of clicks, our customers know that filling out our surveys won’t take a lot of time — it’s super simple. We know the more we run surveys, the more our customers will recognize it and fill it out

Jolle
Jolle van der Mast

Trivium

I cannot fault the support we have when an issue arrises. Always contacted immediately and issues are resolved seamlessly.

Briggs
Gail Tonkinson

Briggs

Very good support provided by your teams when we report an issue or send enhancement idea. I am also very happy with the engagement shown by CG to make sure we will succeed with our NPS program.

Mycronic
Vanessa Mauss

Mycronic

Whenver I contact support I'm impressed by how quick they reply and adjust the settings as required. This makes (they make!) a big difference.

Teledynecircle
Stephanie Honoret

Teledyne

Thank you for the great product and excellent service. Big thank you to our Strategic Account Manager for taking such good care of us!

Sphera
Dan Delisle

Sphera

I especially appreciate the support because I still do not master the tool but I really love it. Immediate analysis, closing the loop etc...

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Anne Matzinger

Huntsman

Working with the team has been a dream, I'm very happy with all aspects of the service and the CustomerGauge platform.

Owens minor
Mark Penno

Owens and Minor Halyard

For us, having the ability to execute surveys ourselves and follow up with individual customers was the most important driver for making the switch from our previous partner to CustomerGauge.

Trivium
Derk Wentink

Trivium

The platform and mission of CustomerGauge is what stood out to me the most! Leveraging the industry since 2007 is amazing. I think they're one of the pioneers in the space.

Travares C
Travares C.

Luchals

CustomerGauge continues to greatly contribute to our NPS program, both on strategic and operational levels. Happy to continue our partnership for more years.

Royalvopak
Rens Klijn

Royal Vopak

One of the best suppliers I have dealt with in terms of servicing customers & partnership.

Iselect 2025 04 14 194924 ffdt
Kate Barratt

iSelect

With CustomerGauge, I feel I’m part of something rather than I bought something…it’s not just a SaaS product.

Getronics
Bill Main

Getronics

Great partnership and splendid support! The simplicity and effectiveness of the tool are the main qualities of the solutions provided by CustomerGauge

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Renan Machado Cardoso

Eaton Electrical Sector EMEA

Very happy with the platform. Intuitive and insightful. Thanks

Safe Style
Martin Troughton

Safestyle UK

We improved our NPS from 14 to 40. Being a data and analytics company, it was important to us not to base our decisions on gut feelings but rather on objective insights from our customers

Bisnode 2025 04 14 200950 fehg
Maryann Molgaard

Bisnode

CG has enabled NPS to become my company's 'one number'. We got a 51 last quarter! That is huge. What gets measured gets managed, so thanks for enabling this.

Leif
Leif Cederblom

Effortless Office

My account team is the BEST!!

Hrblockcanada
Carla Lestinho

H&R Block Canada

(Using CustomerGauge) has brought us an 8% increase in our closed-loop rate, a 16% increase in NPS, and a 17% increase in the top line of the organization.

Muhammad Engro
Muhammad Idrees

Engro Polymer & Chemicals

After a successful pilot, we rolled out CustomerGauge to 50+ countries and the program is now one of our CEOs top-priority projects.

Heineken 2025 04 15 153442 wink
Matthieu Simon

Heineken

We have higher renewal rates with the customers we survey using CustomerGauge

DHL 2025 04 15 153636 aech
Marcus Engel

DHL

The CustomerGauge team helped us move from a traditional call-center approach to a digital-first approach at scale without losing the customer voice.

Anheuser Busch
Jeffrey Jahn

Anheuser-Busch

We saw significant results after the first hour of going live—we could immediately see how this was going to impact the entire organization.

Cch
Stuart Ward

CCH

We have 27+ markets where we’re deploying the Account Experience software and playbooks.

Abinbev 2025 04 15 154151 bgjo
Luiz Gondim

AB InBev

Platform and reporting are very useful to effectively manage the journey. Account support is very good

ALD Automotive
Virgilio Mineo

ALD Automotive

CG services continue to be crucial to the business needs of Erwin. The ease of use, reliability of the data and support

Erwin
Anthony Guida

Erwin

We chose CG because it’s a very straightforward way of getting feedback & data and is easy to access... in real time.

Nilfisk 2025 04 15 154931 jfqf
Jacob Løth Christensen

Nilfisk

I love how you're always open to explore possible upgrade suggestions. We understand that not all suggestions can be accepted, however, we are appreciative that our suggestions are often implemented and done quite quickly.

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David Schekoske

Recall

After a 3 month pilot we were convinced this is the solution we need for a global NPS survey for Marel customers.

Marel 2025 04 15 155428 zzoq
Magnus Gudfinnsson

Marel

A very successful transition from our previous platform and we're already seeing the benefits of the platform.

Sure
Tracy Kirby

Sure

NPS from CustomerGauge helps us make informed decisions to improve customer loyalty.

Superoffice 2025 04 15 160234 osnc
Hans Christian Grønsleth

SuperOffice

CustomerGauge paid for itself in the direct referral sales it creates.

HP Tronic
Vaclav Vajgl

HPTronic

To date with CustomerGauge we’re at almost $6 million in sales referrals with a 47% close rate.

Smartbear
Jennifer Mahoney

Smartbear

What I’ve always really liked about the CustomerGauge platform is the ability to link increases in revenue based on moving the score...

Wajax
Justin Warren

WAJAX

Great overall company & enjoyed learning

Travares C
Travares C.

Luchals

Trivium white
44%
Account Response Rate
Trivium improved its survey response rate, going from unknown respondents to engaging nearly half of its customer base within a year.
Trivium case study slider
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Experience Benchmarks

Get The B2B Experience Benchmarks

With over 24,000+ data points collected across 12 B2B industries, this is the most comprehensive B2B NPS & CX benchmarks report on the planet.

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